Dedicated determination to preserve and protect precious natural resources for future generations by making the cleanest denim on earth
We have eliminated the wasteful use of fresh water at our Mexico mill by working with the local government to offer residential areas clean water for their use first. The government collects that used water and filters it to send to our mill for manufacturing, rendering the water utilized at the production level- fully recycled. This procedure is traced and certified by the government.
We start with eco raw and recycled materials that are crafted and curated as the base of our design. By utilizing Repreve, Lyocell/Tencel, hemp, Ciclo and Recycled Cotton combined with USCTP certified cotton, we forge a sustainable foundation to pair with climate-friendly processes and chemicals such as DyeStar Cradle 2 Cradle certified Liquid Indigo and Ozone Finishing.
Through 2022, we have achieved diverting 23,911,011 million plastic bottles from landfills and we have saved enough water to provide 2,788 people their daily drinking water for 1 year. Today, 80% of all our items incorporate a sustainable element and we are well on our way to making that statistic 100%.
Recycled plastic bottles
Sustainably sourced raw material wood pulp
The gold standard for sustainably grown cotton
Liquid Indigo is an eco-friendly dyeing alternative that is cradle to cradle certified. It increases shade stability and significantly reduces caustic soda and water usage. Since 2017, we have saved over 25 million gallons of water by using Liquid Indigo.
Eco-finishing is a process that utilizes specialized machinery to significantly reduce water consumption by eliminating the need for a rinse and de-size step in the garment washing procedure. This finishing technique saves 15 gallons of water per yd.
We converted many of our finishing procedures from using gas burning machines to electric power, which decreases the release of carbon into the air (Eco-finishing) and eliminates hazardous discharge of chemicals.